News & Events

BUILD UP Web Seminar | Cool roofing can reduce loads on air-conditioning systems: A simple and effective technology

Share this Post:

UPDATE 10/03/2014 The video recordings of this BUILD UP Web Seminar are available here.


The global drive to reduce energy consumption and cool down our urban environments has provided the opportunity for the construction industry and academia to work together to provide innovative solutions for consumers. Cool roof technology can be used to reduce cooling energy demand, by reflecting the sun’s energy and thus preventing the air inside a building heating up.

An increase in indoor temperature places heavy loads on air-conditioning systems. This, in turn, can lead to a rise in associated energy consumption – and cost – and the carbon dioxide and greenhouse gas emissions directly attributable to this increased cooling energy use.


In this BUILD UP Web Seminar you will learn:

- What are cool roofing products? How big is the market?

- How much energy can be saved (results from real case studies)?

Why do we need a product rating programme?



  • Denia Kolokotsa (TUC, Greece)

The Cool Roofs and the European Cool Roofs Council

  • Rebecca Tonkin (Huntsman, United Kingdom)

The Cool Roofs market

  • Afroditi Synnefa (NKUA, Greece)

The Cool Roofing Materials properties standards and Interlaboratory comparison

  • Michele Zinzi (ENEA, Italy)

The Cool Roofs case studies


The European Cool Roofs Council (ECRC) was founded in 2011 to develop scientific knowledge and research in relation to cool roof technology and to promote the use of cool roof products and materials in Europe, including developing a product rating programme for such products and materials.


REGISTER to this BUILD UP Web Seminar:



BUILD UP in collaboration with European Cool Roofs Council
Contact Name:
Alexander Deliyannis
Contact Email: Source Language:

Additional documents