This report builds on the long tradition of the Institute of International and European affairs (IIEA) of introducing non-partisan research into the Irish policy domain. The options which are described in this report address the barriers to investment in retrofit. They have been identified with reference to best practice internationally and have been discussed in detail with key experts and stakeholders.
This report identies demand and supply side barriers which together form a very real impediment to investment in energy effciency. In so doing, it combines standard economic analysis with new insights from behavioral economics and cognitive psychology. It seems only sensible to assume, as this literature does, that investment decisions are not just a function of the price incentives that individuals face, but also of the decision making process by which they interpret and respond to those prices.