Skills

TWG 4 Market acceptance (incl. marketing and communication)

Chair:
Dragomir Tzanev

Vice-chair:
Jan Cromwijk

Consultant:
Rob Williams

Successful national qualification schemes for construction workers partly depend on market acceptance. This concerns encouraging workers to participate in training and encouraging those responsible for selecting contractors / workers for construction projects to choose skilled workers. Against this backdrop, the TWG on market acceptance addresses the following issues:

  • Key challenges when ‘selling’ skills into the construction sector;
  • Market research on the wishes of the construction sector and the alignment of these wishes with the sector’s needs to meet policy targets;
  • Best practices in marketing training in construction and other comparable sectors;
  • Ways to encourage employers / clients of construction projects to favour more skilled workers over those lacking training.

Documents: