The Energy Performance of Buildings Directive (EPBD), as part of Europeans Policy to stimulate energy efficiency in housing, offers vast energy saving potential. Awareness amongst actors in the housing sector about the opportunities for homes, particularly from the certificates, is low. Most home owners - private persons, owner associations and housing associations - don´t have the knowledge or tools to utilise energy certificates effectively, so the potential impact of the EPBD is at risk. IMPLEMENT aims to avoid this problem via information and sales campaigns in seven EU Member States, where home owners and professionals are informed about home energy certificates. Information on appropriate financing mechanisms and implementation of energy saving measures will be offered by networks of professionals. Shining examples of how the EPBD can be turned into energy savings and provide experience on how home owners can be informed and stimulated towards energy efficient retrofitting will be set.