A new global middle class with common consumption patterns is emerging. This new middle class wants to be part of and be more active in a sustainable society. Consumers feel empowered when it comes to the environment and are taking action in their daily lives to reduce consumption and waste, according to a survey by the National Geographic Society and GlobeScan, a research consultancy based in Toronto. As major opportunities in the energy sector are developed at local, residential and regional levels, commitment from local communities will follow.
To read the complete article please click here where the original article was published.
This article was first published on the Skanska Partner Zone on the Guardian Sustainable Business Built Environment Hub. It is republished with permission.