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cost optimal model or energy optimal model

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A cost optimal model will only take into account the costs. It will not take into account the energy used. So the question that arises is whether this (cost) optimal is a (energy) sustainable optimal. In my view it would be useful to understand how much energy it takes to save energy. Does anyone know why this is rarely discussed? Did anyone ever ask its insulation supplier how much energy it cost to produce the insulation materials? 

cost optimal model or energy optimal model