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Webinar: How Cooling as a Service is set to revolutionise the cooling industry

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Cooling accounts for 10% of global electricity consumption and demand is expected to triple by 2050. Given this context, innovative technical and financial solutions are required to ensure that cleaner and more efficient cooling solutions are adopted. Cooling as a Service (CaaS) is an innovative financial instrument to overcome key market barriers to clean and efficient cooling, without upfront investment, with integrated financial tools to recapitalise technology providers. Based on the servitisation concept, CaaS enables customers to base their investment decision on life-cycle cost rather than on the purchase price of the equipment, benefitting companies, governments and society at large. This webinar will help participants understand how the innovative pay-per-use business model “Cooling as a Service” is set to revolutionise the cooling industry by overcoming the key market barriers for the commercial and industrial sectors. The presentations will be followed by a Q&A session.


This webinar should be particularly of interest to:


  • Business and building managers who want to understand how clean and efficient cooling solutions can be accessed without purchasing the equipment.
  • Equipment manufacturers who want to learn how to increase their project portfolio thanks to this business model (transitioning from selling products to selling services).
  • Financial institutions interested in the model and the opportunities offered by the financing of these technologies.




The Super-efficient Equipment and Appliance Deployment (SEAD) initiative is a voluntary collaboration among governments working to promote the manufacture, purchase, and use of energy efficient appliances, lighting and equipment worldwide. SEAD is an initiative under the Clean Energy Ministerial. Since September 2019, the IEA is coordinating the initiative.


Building upon the international workshop on energy efficient cooling organised by IEA – SEAD and the Bureau of Energy Efficiency in India in December 2019, IEA is organising a SEAD webinar series on energy efficient cooling. The recording and presentation slides of the first webinar – Stimulating innovation towards high-efficiency cooling solutions featuring Iain Campbell from the Rocky Mountain Institute are available online.




  • The current market and the trends in the cooling sector
  • Why cooling is relevant for climate change
  • Mega trend: Servitisation across industries
  • The CaaS financial model: how it works, challenges and opportunities.
  • How BASE is supporting the adoption of the model around the world
  • How you can get involved
  • Insights from Sustainable Development Capital Limited (SDCL): perspectives from an investment fund investing in CaaS




  • Thomas Motmans, Sustainable Energy Financial Specialist, BASE. Thomas has experience in South America, the Caribbean, Africa and Asia structuring and implementing public / private financial products and risk mitigation mechanisms to accelerate investments in sustainable energy. Since 2018, Thomas manages the BASE “Cooling as a Service” Initiative, which aims to unlock investments in clean and efficient cooling through the innovative pay-per-use business model.
  • Jim Maguire is a Partner at Sustainable Development Capital, LLP (“SDCL”), a privately-owned and government-backed institutional investment management and advisory firm. He currently coordinates an SDCL grant under the Kigali Cooling Efficiency Program (“K-CEP”), developing advanced cooling technology projects in Asia and Africa. Jim held senior positions regionally and within global practices for the two largest insurance brokerages, leading Asia risk advisory and syndication businesses. He has over twenty years’ experience at the intersection of infrastructure development, project finance and insurance and speaks frequently on the role of financial risk management instruments supporting Energy Efficiency and Renewable Energy. Jim has acted for debt and equity in the development and financing of approximately USD 25 billion of investment across renewable and traditional power generation technologies. In addition to SDCL, Jim is an investor in sustainable infrastructure platforms Renova Capital Partners (bio-fuel), Resilient Energy & Infrastructure (transportable solar) and Sustainable Living Partners (sustainable housing); he is an investor and/or Advisor to InsureTech start-ups, Intensel (Nat Cat modelling), Enegix Energy (green hydrogen powered grids) and kWh Analytics (solar risk management). Jim holds an M.A. in Latin American Studies from the University of Texas, Austin (1989); and, a B.S.F.S. from the School of Foreign Service, Georgetown University (1986).


IEA – International Energy Agency
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