Europe is switching to energy-saving light bulbs. But many consumers think that their performance does not match their old-fashioned counterparts. To improve citizens’ knowledge of the new 2nd generation low-energy light bulbs, the European Commission has made a 2-minute cartoon and launched a website. The ‘Better Light with Less Energy’ cartoon is short, simple and funny. It shows the viewer that 2nd generation low-energy light bulbs are readily available, that their performance is better than the 1st generation's, and that they are far more economical than their incandescent counterparts.
Better Light with Less Energy!