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Living Trends 2035: Digitalization is revolutionizing the living of the future

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The German housing association (GdW Bundesverband deutscher Wohnungs) has published a report. This report explores the housing requirements of the future. In this study, it has been proposed that the new (future) housing requirements can be classified into eight overarching trends:


1. Digital Living: The expansion of the broadband infrastructure is central to the living of the future. A major milestone will be the new 5G mobile communications standard, which enables real-time wireless data exchange. The housing industry offers new business models and new strategic cooperation partners.


2. Smart Living in the Neighborhood: The demands on cities in traffic, mobility, communication, energy supply, participation and integration are increasing. New digital information and communication technologies will help. The housing industry can play an important role as a pioneer and driver of smart neighborhoods and cities.


3. Apartment leasing 4.0: In the digital rental process, the multitude of information and their links help to bring together the housing needs of future tenants with the right neighborhood for them. The organization of the letting becomes thereby simpler, it benefits prospective customers and housing companies.


4. More service online: Online communication with the customer via app and chatbot becomes the norm in the housing industry. 90 percent of the concerns will be processed around the clock in the future. For tenants, customer service becomes more independent of time and place, as well as binding, and for housing companies by standard processes leaner.


5. Various living arrangements: The wishes for a home are becoming ever more differentiated. The demand for flexible forms of living, e.g. Interim use, as well as after communal living rise, as well as the desire to co-design. The demands on the housing industry are growing to create offers between rent and ownership.


6. New forms of living: There are more and more smaller households, the move to the cities continues. As a result, there is an increasing demand for new forms of living such as temporary living, micro apartments, tiny houses and service apartments. Optimized floor plans and low-cost housing are the challenges for housing companies.


7. New housing design: Additional equipment such as low-barrier living spaces have become the norm. Both younger and older households benefit from it. New technologies such as Building Information Modeling (BIM) help to meet increasing requirements for floor plans and room layouts better and to save costs.


8. New interior design: The digital basic equipment of the apartment goes without saying and increases the comfort for tenants. The technology works in the background, the interior design follows the aspects of well-being and community. The demand for ready-to-live solutions is increasing.’

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