JRC Report | Effective information measures for energy use reduction in EU MS

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Effective information measures to promote energy use reduction in EU Member States - JRC Report

Analysis of information, empowerment and training measures in Member States National Energy Efficiency Action Plans



In order to achieve the EU 20% reduction on primary energy consumption target by 2020, a change in consumer behaviour and energy consumption practices is needed. Following this principle, Article 12 of the Energy Efficiency Directive (EED) requires that Member States (MS) shall take appropriate measures to promote and facilitate an efficient use of energy by small energy customers, including domestic customers and small and medium-sized enterprises (SMEs). MS have adopted policies, programmes and measures which aim to promote behavioural change. The measures undertaken are described yearly in the National Energy Efficiency Action Plan (NEEAP).


The aim of this Joint Research Centre (JRC) report is to analyse the measures implemented within the EU territory in order to highlight the best practises on information campaigns targeting behaviour change on energy use. Concrete objectives:


  1. Analyse the measures implemented so far in the EU Member States (NEEAPS).
  2. Select the best practises by sector in terms of Effectiveness, Replicability and Measurability.
  3. Evaluate the main factors influencing the effectiveness of the measures; strength and weaknesses.
  4. Make general recommendations to member states for further develop of awareness and information campaigns.

The NEEAPs analysis allows the main MS strengths and weaknesses in developing and implementing information and training campaigns on energy efficiency to be identified. The aim of this exercise is to present in a nutshell the lessons learnt. This feedback may be used by MS in order to strengthen existing practises and solve some of the problems faced while designing and implementing these measures. Relevant recommendations are also included in the report.


From the analysis of the NEEAPs it has been concluded that all EU MS integrate, to a greater or lesser extent, public awareness, information and benefit campaigns, towards a behavioural change in energy use in their EE policy. Except for a few examples, information measures are given a substantial role.


On the contrary, less than the half of the EU MSs include training measures within their 2014 NEEAPS. It would be worthwhile to understand the reason why MSs focus less on tailored training measures that in principal may have a greater impact because they target more enthusiastic or empathic audience (students, energy related workers...).


More than 60% of the measures described within the 2014 NEEAPs target the household sector. The measures on information and awareness rising in transport are underrepresented in the NEEAPS, probably due to the custom of not describing the transport measures under the articles of the EED on which the analysis was based.



To download the report, please visit the relevant JRC webpage at the link below.