Mapping the demand drivers - REFURB Deliverable report 2.2 - Overview and one-stop shop solutions for private homeowners
This report, produced in the framework of the REFURB project, is part of work package 2 (“demand side mapping”) and focuses on the existing barriers (psychological, social, financial and other negative arguments not to carry out a renovation) and drivers (counterpart of the barriers) of the demand side, homeowners face when deciding on NZEB-renovation. The document is based on research available in regions participating in the project and on EU-level studies including the knowledge and experience of the project's partners.
Based on the insights of the project, a thematic clustering of drivers and barriers is proposed including:
- technical drivers and barriers, linked with the dwelling characteristics and the challenge to renovate to Nearly zero-energy buildings (NZEB);
- financial drivers and barriers, linked with the financial possibilities of the dweller and the cost of the NZEB-renovation;
- social and behavioural drivers and barriers, linked with the decision-making process of the dweller, so including the behaviour, attitude of the dweller, as well as the (social) conditions to take a decision;
- context drivers and barriers, as regards the particular situation or context the homeowner has to deal with e.g. legal and administrative issues, tenant-landlord issues, organisation of the building sector etc.
Using these clusters of drivers and barriers and applying them to the segments that can be defined using the method described in the REFURB report D2.1, gives a better insight into focus areas for removing barriers and using drivers of the identified segments. Based on this report on drivers and barriers in the different segments, better ways to organise the demand side (report D2.3) and local differences in demand side drivers and barriers will be examined (report D2.4), and improved approaches to seduce homeowners to integrate NZEB-ambitions within their renovation will be designed (report D2.5).
For further information please visit the project's website at the link below.
See also the relevant BUILD UP Publications: