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TWG 4 Market acceptance (incl. marketing and communication)

Dragomir Tzanev

Jan Cromwijk

Rob Williams

Successful national qualification schemes for construction workers partly depend on market acceptance. This concerns encouraging workers to participate in training and encouraging those responsible for selecting contractors / workers for construction projects to choose skilled workers. Against this backdrop, the TWG on market acceptance addresses the following issues:

  • Key challenges when ‘selling’ skills into the construction sector;
  • Market research on the wishes of the construction sector and the alignment of these wishes with the sector’s needs to meet policy targets;
  • Best practices in marketing training in construction and other comparable sectors;
  • Ways to encourage employers / clients of construction projects to favour more skilled workers over those lacking training.