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How to communicate effectively to individual property owners for the purpose of energy and cost effective refurbishment?

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How to communicate effectively to individual property owners for the purpose of energy and cost effective refurbishment?

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In order to address the end-users, it is very important to keep in mind that they will understand the challenges and methods only in their national language. We cannot expect property owners or tenants to learn from best practices that are demonstrated in another language or even another country/region.

In this period a lot of person have agreed with social network and with smart technologies. I think could be interesting if the retrofit results are shown through this way.