CLEAR stands for Consumers Learn Engage Adopt Renewable Energy Technologies. It is an international project guiding consumers actively through all the stages leading to the purchase of domestic renewable and low-carbon energy technologies, lowering barriers to buying these and raising consumers’ capacity to take informed decisions.
The project targets Spain, Italy, Portugal, the Netherlands and Belgium, where consumers are still reluctant to adopt renewable energy technologies. It includes consumer organisations from each of these countries, with support from consumer organisations from nine more countries.
CLEAR has identified three major barriers to adopting energy-sustainable technology:
- lack of understanding about micro-generation’s benefits and of tailored advice on how to implement it;
- lack of confidence and trust in both the technologies and the installers or sellers;
- high upfront costs of the technologies.
The project aims to address these major barriers to the uptake of renewable energy home solutions by European consumers in 5 different countries with objective information about products, an online information-sharing community and help to calculate the advantages of different options and to bring down prices.
Please visit the project’s website for further information at: http://www.clear-project.eu/